Mail order selling refers to a method of retailing in which customers place orders for products or services through mail correspondence, often using a catalog or brochure provided by the retailer. In this system, customers typically complete an order form or write a letter specifying the items they wish to purchase and send it by mail to the retailer along with a payment, such as a check or credit card information.
The concept of mail order selling dates back to the late 19th century when companies started offering goods through catalogs and allowing customers to order remotely. With the advancement of technology, this method has evolved to include online ordering through websites and emails, but the core principle remains the same.
Mail order selling offers customers convenience and accessibility, allowing them to shop from the comfort of their homes without the need to visit physical stores. It also enables retailers to reach a wider customer base beyond their local areas, expanding their business potential.
This selling technique relies heavily on effective advertising and marketing through catalogs or online platforms to showcase available products and entice customers to make purchases. Additionally, efficient order processing, secure payment handling, and timely delivery are crucial for maintaining customer satisfaction in mail order selling.
Over time, mail order selling has become synonymous with distance purchasing and has expanded to cover a wide range of products and services, including clothing, electronics, home goods, and even specialized products that may not be readily available in local stores.
