How Do You Spell SCRATCH VIDEO?

1. Scratch video refers to a form of experimental video art that emerged in the late 1970s and gained popularity during the 1980s. It is characterized by the manipulation and alteration of pre-existing footage, often sourced from television broadcasts and movies, through scratching, painting directly on the film, and other physical techniques. This artistic practice borrows its name from the scratching technique used by DJs in hip hop music, where vinyl records are manipulated to create new sounds.

   Scratch video artists approached their work with a critical and subversive mindset, utilizing the language of popular culture to challenge the mainstream media's narratives and question the prevailing social, political, and cultural ideologies of the time. They often employed montage, remixing, and collage as means of deconstruction, as well as incorporating various special effects and animation techniques to create visually striking and unsettling imagery.

   By recontextualizing and reinterpreting existing footage, scratch video aims to expose the underlying messages, biases, and power dynamics perpetuated by mass media, while simultaneously providing a new, alternative perspective. It is a form of media criticism that encourages viewers to reflect upon the way in which images and sounds shape our understanding of the world.

   Although scratch video has evolved and transformed over the years alongside technological advancements, it remains a significant form of artistic expression that challenges the boundaries of traditional filmmaking and expands the possibilities of video art.

Common Misspellings for SCRATCH VIDEO

The term "scratch video" originated in the 1980s in the United Kingdom during the rise of a particular form of video art. The word "scratch" refers to the technique used by artists to create these videos. The term draws its etymology from the DJ practice of "scratching" vinyl records, which involves manipulating the record in a way that produces unique sound effects and rhythms.

In scratch video art, artists would use VCRs to manipulate and remix existing footage from television, film, and other sources. They would physically scratch, paint, and alter the tape, creating a new visual and auditory experience. This technique was a way to subvert and critique the media landscape by appropriating and recontextualizing already existing imagery.

Thus, the term "scratch video" was coined to describe this particular form of video art that involved manipulating and remixing existing footage, much like DJs would scratch and remix vinyl records.

Plural form of SCRATCH VIDEO is SCRATCH VIDEOS